Protect what lives
Defend species, habitats and genetic diversity before their loss becomes irreversible.
Vivid / Nature & biodiversity
From living ecosystems to conservation genomics and the possibility of de-extinction, Vivid reaches for a future richer in life.

The shared vision
Vivid / Mission
Explore, preserve, restore and grow biodiversity while continuously improving quality of life.
Protecting habitats and advancing biology belong in one story: preserve what lives, restore what connects and explore whether lost biodiversity could one day return.
The ambition / vivid
Forests, oceans, freshwater, food systems and genomes are connected. Vivid brings protection, restoration and the frontiers of biology into one purpose: a living world with more resilience, abundance and room for people to thrive.
Defend species, habitats and genetic diversity before their loss becomes irreversible.
Rebuild ecological relationships across land and water, with people who live within them.
Explore the frontier from conservation genomics to de-extinction: tools that could help species recover and, one day, bring lost biodiversity back.
Three scales of life
Explore life from variation within species to the ties across ecosystems and the possibilities that stretch into the future.

03 / Genomes & recovery
Conservation genomics and the frontier of de-extinction could widen what future generations can protect or recover, including biodiversity already lost. The purpose is a thriving living world.
A living world is a future to grow.